SUCCESS STORIES

The Contobox platform generates success in every industry. 

 
 
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Toyota RAV4

AUTOMOTIVE

Online Advertising Creativity - Programmatic Creative

OMMA AWARD

Toyota partnered with Contobox to bring their showroom experience to consumers and develop 1st party engagement data to find new valuable audiences similar to those that engaged most. 
 

Toyota was able to execute on several marketing goals, deliver optimized creative to the most engaged users and create incredible consideration for their new nameplate. 
 

HIGHLIGHTS

  • 42% lift In purchase intent 

  • 9.2% higher than Nielson's auto intent average

  • 24% higher Than Nielsen’s Auto Intent 90th percentile

  • 129% higher conversion rate than industry benchmarks

Scotiabank

FINANCE

Online Advertising Creativity - Interactive Creative

THE INTERNATIONALIST AWARD

Acquisition Strategy 
Data Exploitation

BOOMERANG AWARD 
2

Scotiabank’s 2017 Investment campaign positioned their advisors as experts who work with customers to personalize their retirement. But with so many different product offerings, how do you target the right person with the best solution for them?

Scotiabank used the Contobox platform to collect first party behavioral data with user-initiated engagement ads and activate on it with better retargeting and lookalike audiences.

 

HIGHLIGHTS

  • 283% More leads to the site compared to previous year

  • 157% More retirement plan completions than previous year

  • 66%  Lower Cost-per-Conversion compared to previous year
     

41%

Of users that engaged with the Contobox video clicked through to SportChek site

24%

Higher time spent on site clicking through Contobox than average time on site

Craftsman

RETAIL

Online Advertising Creativity - Rich Display Media

OMMA AWARD

Craftsman partnered with Contobox to showcase their re-engineered products and capture consumers' attention. The campaign and contest inspired Craftsman’s audience to dream big, by letting consumers add items they wanted most to an interactive garage for a chance to win big. 

The campaign successfully engaged consumers with the unit, and kept them interacting, ultimately generating thousands of contest submissions.

HIGHLIGHTS

  • 10X increase in engagement rate over google benchmarks

  • 43s average time spent

  • 4X conversion rate

 

See how Frigo enticed their audience with a sweepstake campaign

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See how Nespresso won over morning coffee drinkers

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See how Lysol became top of mind  as a safety product.

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Home Depot Canada “Don’t Let Winter Catch You Unprepared”

RETAIL

Contobox’s high-impact creative integrated THD’s product API and Pelmorex’s weather API, enabling THD to reach Canadians with relevant, winter-ready products when they needed them most. That resulted in a 261% increase in user interactions and improved their overall efficiency. 

 

HIGHLIGHTS

  • 261% increase in user interactions

  • 65% reduction in cost-per-acquisition

  • 33% increase in return on ad spend

 
 
 
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Air Canada

TRAVEL

Air Canada activated on first party engagement data by dynamically retargeting the most engaged users with optimized creative based on the destinations they were most interested in. 

HIGHLIGHTS

  • 355% Higher interaction rate than the travel industry benchmark of 0.7%

  • 171% Higher CTR than the Doubleclick travel benchmark of 0.07

  • 83% of the users in the retargeting pool clicked through to “Book early and save”

 

Subway My Way

FOOD & BEVERAGE

Online Advertising Creativity - Mobile Campaign

OMMA AWARD

Subway partnered with Contobox to engage consumers and promote the Subway MyWay loyalty app through an addictive mobile game. 
 

HIGHLIGHTS

  • 144X higher conversion rate than industry benchmarks

  • 41% of users who started the video viewed to completion

  • 4X higher Unique Engagement Rate than Google benchmark

 
 

RBC Insurance

FINANCE

Online Advertising Creativity - Chat Bots

OMMA AWARD

RBC Insurance utilized our platform to build a chatbot into their digital display campaign, which engaged users in two-way conversations about travel, life, health and auto insurance to help educate them about RBC’s offerings, and give the brand unique insights into their audience’s needs. 
 

RBC used these insights to segment and retarget users with personalized creative, effectively driving them in the right direction: 75 percent of users who engaged with the chatbot clicked through to RBC’s site to learn more.

HIGHLIGHTS

  • 75%  of the users who engaged with the chatbot clicked through to learn more

  • 77% higher completion rates compared to RBC Insurance's benchmark

  • 4.5 X more conversions that Google's insurance benchmark

 
 
 

SportChek

RETAIL

SportChek is Canada’s largest retailer of sports clothing and equipment. Back-to-school shopping season is the most important time for their business. To raise awareness, they partnered with Contobox to deliver a cross-format engagement campaign.

 

They leveraged expandable display, and interactive video outstream to connect with their young target audience and their parents. The ad units also featured a chatbot, lookbook and store locator; making it a homerun with students.

HIGHLIGHTS

  • 19s average time spent in Contobox display unit.  

  • 35s average time spent in Contobox video unit

  • 24% Higher time spent on site clicking through Contobox than average time on site

 
 

The Home Depot Refresh For Less

RETAIL

Online Advertising Creativity - Interactive Creative

OMMA AWARD

The home improvement retailer partnered with Contbox to develop a high-impact digital display campaign that gave them better insight into buying journeys, so they could reach customers with the most relevant offers, and move them down the purchase funnel.
 

Engaging consumers with a mobile game had big rewards: The campaign exceeded its targets and key industry benchmarks

HIGHLIGHTS

  • 6X higher ROAS than previous year

  • 64% increase in average time spent

  • 45% increase in YOY sales