Air Canada launched a national late winter campaign to inspire Canadian travellers to choose Air Canada for their European Summer trips. They partner with Contobox to create interactive ads that offered a 360º digital tour of iconic European hotspots to inspire travelers.
Air Canada then activated on the first party engagement data by dynamically retargeting the most engaged users with optimized creative based on the destinations they were most interested in.
Higher interaction rate than the travel industry
benchmark of 0.7%
Higher CTR than the Doubleclick travel benchmark of 0.07
of the users in the retargeting pool clicked through to “Book early and save”