FULL FUNNEL MARKETING
A simple model for success
Consumers have different needs at different stages along their paths to purchase, and you can cater to them all within a single campaign.
See results at every stage
Our flexible ad formats and interactive features make it easy to diversify your marketing efforts and deliver on different objectives, no matter where your audience is in the purchase cycle.
Need to grow your business with a new stream of prospects? We offer high-impact ad formats like expandable display and video, outfitted with interactive features, to help capture consumers’ attention and educate them about your brand.
In the middle of the funnel, you need to focus on growing the interest of consumers already aware of your brand. This is easy with interactive ad units that allow your audience to delve further into specific products, especially when you integrate features like chatbots to create dialogue with consumers, so you can learn more about their interests—and they can learn more about you.
The bottom is the final (and arguably most important) stage of the purchase funnel, where you need to convince all of those qualified leads to convert. You can turn prospects into customers with simple, interactive display featuring items targeted to engaged users’ interests, large calls-to-action, and the right features.
Fuel your funnel with data
Today’s complex customer journeys can make it hard to reach the right people at the right time with the right creative. That’s where data comes in. We’ll help you develop interactive assets built with tracking technologies that ensure you’re gathering the audience information you need at every stage. The key is knowing how to use it—and we can help with that, too.