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    How to get the most from your first-party data in the new year
    Petar Bozinovski
    • Aug 4
    Blog

    How to get the most from your first-party data in the new year

    First-party data has always been the most detailed and reliable, but it’s rarely used to its full potential. A recent survey by...
    What marketers should know about the resurgence of the QR code
    Jenna Wooton
    • Aug 3
    Blog

    What marketers should know about the resurgence of the QR code

    In our latest eBook, we break down the rise of QR code and how it’s reshaping the advertiser-audience relationship. With its growth in...
    Why in-housing can be easier and more sustainable than you think
    Petar Bozinovski
    • Aug 2
    Blog

    Why in-housing can be easier and more sustainable than you think

    We’ve been hearing about the in-housing trend for years and it’s not slowing down any time soon, particularly when it comes to...
    Marketing in the time of Coronavirus
    Jenna Wooton
    • Aug 1
    Blog

    Marketing in the time of Coronavirus

    In our latest eBook, we break down the advertiser landscape during Coronavirus. What shopping habits looked like before and during the...
    5 resolutions every digital marketer should make in 2020
    Christine Carrey
    • Jul 30
    Blog

    5 resolutions every digital marketer should make in 2020

    With 2019 winding down, it’s time to reflect on the year’s wins and shortcomings, and consider how we can improve in the future—both...
    How to maximize your media spend in the new year
    Christine Carrey
    • Jul 29
    Blog

    How to maximize your media spend in the new year

    Believe it or not, Christmas is just around the corner. If you’re busy finalizing budgets for the new year, remember that you don’t need...
    Creative that converts
    Contobox
    • Jul 28
    Blog

    Creative that converts

    Learn how to integrate shoppable ads into your next campaign ​ Today’s consumer expects fast, convenient, and relevant offers. Shoppable...
    Key takeaways from Programmatic I/O and what they mean for digital marketers
    Petar Bozinovski
    • Jul 27
    Blog

    Key takeaways from Programmatic I/O and what they mean for digital marketers

    If you’re a digital marketing executive, there’s a good chance that if we weren’t rubbing shoulders at last week’s Programmatic I/O, one...
    What are the 5 biggest myths about programmatic advertising?
    Christine Carrey
    • Jul 26
    Blog

    What are the 5 biggest myths about programmatic advertising?

    Thanks to dramatic advances over the past decade, programmatic now accounts for over $59 billion or 85 percent of the digital display...
    Why a better digital experience should be every brand’s top priority
    Petar Bozinovski
    • Jul 25
    Blog

    Why a better digital experience should be every brand’s top priority

    Thanks to the anytime, anywhere access of online shopping, paired with a proliferation of product choices, it’s getting harder than ever...
    How to build a digital campaign that caters to every type of shopper
    Christine Carrey
    • Jul 24
    Blog

    How to build a digital campaign that caters to every type of shopper

    By now, every marketer knows that no two consumer journeys are alike: some stretch across weeks or months while others are short and...
    A Simple Infographic for your Attribution Strategy
    Contobox
    • Jul 23
    Blog

    A Simple Infographic for your Attribution Strategy

    very marketer on the planet; every person who’s job is to communicate value, brand messaging and increase sales using the web, dreams of...
    Audience engagement and attribution: How to find value in your engagement advertising
    Contobox
    • Jul 22
    Blog

    Audience engagement and attribution: How to find value in your engagement advertising

    More and more companies are making audience engagement a priority. Why the shift? Because research keeps linking engagement with better...
    Get GDPR Compliant in 5 Steps
    Steve Patrick Adams
    • Jul 21
    Blog

    Get GDPR Compliant in 5 Steps

    DOESN’T GDPR ONLY APPLY TO EUROPEANS? The new GDPR law applies to any company currently handling personal data from individuals living in...
    How to Advertise to Millennials: Influencing Purchases and Decision Making
    Steve Patrick Adams
    • Jul 20
    Blog

    How to Advertise to Millennials: Influencing Purchases and Decision Making

    MILLENNIAL INFLUENCES When Millennials look to buy products, their purchase influences have a strong foundation of reviews; friends and...
    How to Advertise to Millennials: The Generation Bigger Than The Boomers
    Steve Patrick Adams
    • Jul 20
    Blog

    How to Advertise to Millennials: The Generation Bigger Than The Boomers

    WHO ARE THEY? Born between 1982 and 2000, millennials were the first generation to grow up with what we now refer to as our life-blood:...
    How to Advertise to Millennials: The Importance of Mobile and e-Commerce
    Steve Patrick Adams
    • Jul 19
    Blog

    How to Advertise to Millennials: The Importance of Mobile and e-Commerce

    E-COMMERCE Millennials are not more likely to purchase items online than Generation X. They are, however, more likely to make all forms...
    How to Advertise to Millennials: Think About Your Experience
    Steve Patrick Adams
    • Jul 17
    Blog

    How to Advertise to Millennials: Think About Your Experience

    Millennials enjoy experiences more than physical things and those experiences are often new as three quarters of millennial women...
    50 Oranges a Day – How to Ignore Fans and Lose Millions of Dollars
    Steve Patrick Adams
    • Jul 16
    Blog

    50 Oranges a Day – How to Ignore Fans and Lose Millions of Dollars

    This is a story about brand and ad strategy, about a man who ate 50 oranges a day, and how ignoring a small but fervent group of loyal...
    This Shouldn’t Be News: Engagement Matters
    Contobox
    • Jul 14
    Blog

    This Shouldn’t Be News: Engagement Matters

    Time is precious. We’re overworked. Over-scheduled. Bombarded with notifications that demand our attention at that exact time — all the...
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