How to get the most from your first-party data in the new year
First-party data has always been the most detailed and reliable, but it’s rarely used to its full potential. A recent survey by...
Jenna Wooton
- Aug 3
What marketers should know about the resurgence of the QR code
In our latest eBook, we break down the rise of QR code and how it’s reshaping the advertiser-audience relationship. With its growth in...
Petar Bozinovski
- Aug 2
Why in-housing can be easier and more sustainable than you think
We’ve been hearing about the in-housing trend for years and it’s not slowing down any time soon, particularly when it comes to...
Jenna Wooton
- Aug 1
Marketing in the time of Coronavirus
In our latest eBook, we break down the advertiser landscape during Coronavirus. What shopping habits looked like before and during the...
Christine Carrey
- Jul 30
5 resolutions every digital marketer should make in 2020
With 2019 winding down, it’s time to reflect on the year’s wins and shortcomings, and consider how we can improve in the future—both...
Christine Carrey
- Jul 29
How to maximize your media spend in the new year
Believe it or not, Christmas is just around the corner. If you’re busy finalizing budgets for the new year, remember that you don’t need...
Contobox
- Jul 28
Creative that converts
Learn how to integrate shoppable ads into your next campaign Today’s consumer expects fast, convenient, and relevant offers. Shoppable...
Petar Bozinovski
- Jul 27
Key takeaways from Programmatic I/O and what they mean for digital marketers
If you’re a digital marketing executive, there’s a good chance that if we weren’t rubbing shoulders at last week’s Programmatic I/O, one...
Christine Carrey
- Jul 26
What are the 5 biggest myths about programmatic advertising?
Thanks to dramatic advances over the past decade, programmatic now accounts for over $59 billion or 85 percent of the digital display...
Petar Bozinovski
- Jul 25
Why a better digital experience should be every brand’s top priority
Thanks to the anytime, anywhere access of online shopping, paired with a proliferation of product choices, it’s getting harder than ever...
Christine Carrey
- Jul 24
How to build a digital campaign that caters to every type of shopper
By now, every marketer knows that no two consumer journeys are alike: some stretch across weeks or months while others are short and...
Contobox
- Jul 23
A Simple Infographic for your Attribution Strategy
very marketer on the planet; every person who’s job is to communicate value, brand messaging and increase sales using the web, dreams of...
Contobox
- Jul 22
Audience engagement and attribution: How to find value in your engagement advertising
More and more companies are making audience engagement a priority. Why the shift? Because research keeps linking engagement with better...
Steve Patrick Adams
- Jul 21
Get GDPR Compliant in 5 Steps
DOESN’T GDPR ONLY APPLY TO EUROPEANS? The new GDPR law applies to any company currently handling personal data from individuals living in...
Steve Patrick Adams
- Jul 20
How to Advertise to Millennials: Influencing Purchases and Decision Making
MILLENNIAL INFLUENCES When Millennials look to buy products, their purchase influences have a strong foundation of reviews; friends and...
Steve Patrick Adams
- Jul 20
How to Advertise to Millennials: The Generation Bigger Than The Boomers
WHO ARE THEY? Born between 1982 and 2000, millennials were the first generation to grow up with what we now refer to as our life-blood:...
Steve Patrick Adams
- Jul 19
How to Advertise to Millennials: The Importance of Mobile and e-Commerce
E-COMMERCE Millennials are not more likely to purchase items online than Generation X. They are, however, more likely to make all forms...
Steve Patrick Adams
- Jul 17
How to Advertise to Millennials: Think About Your Experience
Millennials enjoy experiences more than physical things and those experiences are often new as three quarters of millennial women...
Steve Patrick Adams
- Jul 16
50 Oranges a Day – How to Ignore Fans and Lose Millions of Dollars
This is a story about brand and ad strategy, about a man who ate 50 oranges a day, and how ignoring a small but fervent group of loyal...
Contobox
- Jul 14
This Shouldn’t Be News: Engagement Matters
Time is precious. We’re overworked. Over-scheduled. Bombarded with notifications that demand our attention at that exact time — all the...