Winners of Mobile Marketing Campaign and Rich Media Campaign Awards with MEC for Nespresso
Contobox™ and partners MEC took home top awards on Monday in two categories at the MediaPost OMMA Awards. Contobox™ and MEC were won the Mobile marketing: All Mobile Campaign and Rich Media: Campaign category for their Nespresso campaign.
In partnership with MEC, Contobox produced a series of highly interactive mobile units for Nespresso allowing users to answer the call of coffee in the morning or rate the importance of a morning coffee to receive a discount on a new Nespresso machine.
"We're so proud to have this campaign's exceptional results recognized and the MEC, McCann, Nespresso, Contobox teamwork celebrated," said Petar Bozinovski, President Crucial Interactive / Contobox. "Amazing partners like these are what allows us to provide a platform for brilliant campaigns, insights and creativity to engage audiences and in this case, drive sales."
“Nespresso, MEC & McCann are honoured to have been recognized for this award in the Mobile Marketing category. This award is the result of successful collaboration between Nespresso, its agencies and Crucial Interactive,” said Caroline Boulard Sr. Media Strategist. "Together, through the power of teamwork mixed with data, creativity & insights, we developed an innovative media strategy for the brand.”
Nespresso was able to solidify their brand association with morning coffee drinkers doubling their sales targets and driving a significant increase in machine sales in Québec.
The OMMA Awards were created in 2004 to honour agencies and advertisers that push the potential of digital advertising. OMMA stands for Online Marketing Media and Advertising, and have honoured the best campaigns in the industry for more than 10 years.