Recognized in the Programmatic and Retail/eCommerce categories for their use of Shoppable Video and Automatic Content Recognition
(New York, NY) September 16, 2021 - Contobox™, MIQ, UM and SharkNinja were recently announced as finalists for this year’s MediaPost Online Media Marketing & Advertising (OMMA) Awards in New York. The campaign was nominated in the Programmatic and Retail/eCommerce categories.
This year’s nomination used Contobox’s Shoppable Video technology, fueled by MIQ’s Automatic Content Recognition, or ACR, technology. ACR recognizes program and TV advertising content via hardware placed directly within a TV set. Not only does this include content being watched, but also where it plays and for how long.
The campaign targeted consumers familiar with the product category, who had not yet purchased. Using their MIQ’s AdvancedTV solution, and ACR data from over 30M US households, SharkNinja targeted consumers on their digital devices that had watched both the Shark VacMop and their competitors’s commercials. The interactive shoppable video creative featured hotspots that appeared at key points. When a shopper engaged with a hotspot the video paused, provided more product information and the option to add-to-cart at the retailer of their choice.
To date, Contobox™ has received 38 award nominations in the last six years. In 2020, the interactive ad platform was nominated by Digiday Technology Awards for best eCommerce Platform.
Contobox™ is a leader in eCommerce technology. Brands use the Contobox platform to reach shoppers with convenient, personalized recommendations and messaging that drives sales, across any format or device. Contobox delivers performance with engagement based shopper intelligence, predictive product recommendation, and data driven enhanced creative. VisitContobox.com to learn more.