Predictive Prospecting Technology Powers Contobox and The Home Depot Win
(New York, NY) November 29, 2021 - Today at the Digiday Technology Awards, eCommerce technology Contobox was named the 2021 Best Customer Data Platform.
The win recognizes Contobox’s years-long partnership with the Home Depot Canada, developing their eCommerce technology and helping fuel their data strategy.
“We’re very excited and thankful for Digiday’s recognition,” Farrukh Gaffarov, CEO, Contobox. “Partnerships like the one we have with The Home Depot let us develop incredibly valuable tech for brands to build stronger one to one relationships with their customers.”
The Home Depot used the predictive intelligence of Contobox's Customer Data Platform to power their prospecting campaign. The platform's shopper intelligence engine analyzed successful customer journeys and contextual influence factors. This data included sales, promotions, products, SKUs and website engagement data cross-referenced with location, time and weather data.
Product recommendations were done in real-time with display ads connected to Home Depot's eCommerce API to dynamically serve up-to-date pricing, promos, and ratings alongside every product. The ads included an interactive carousel with 5 products and add-to-cart functionality transforming each impression into a storefront personalized for every shopper. Machine learning kept improving the recommendations and ROAS as the campaign went on.
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About Contobox™
Contobox™ is a leader in eCommerce technology. Brands use the Contobox platform to reach shoppers with convenient, personalized recommendations and messaging that drives sales, across any format or device. Contobox delivers performance with engagement based shopper intelligence, predictive product recommendation, and data driven enhanced creative.
Visit Contobox.com to learn more.