Interactive Ad Platform Selected As a Finalist in Mobile and Rich Display Media Categories
Contobox™ is a finalist for three MediaPost 2019 OMMA awards, including two nominations for a mobile-only display campaign developed for Subway, and one nomination for interactive display campaign built for Craftsman.
Contobox™ partnered with Dentsu Aegis and Carat to create an in-ad game that helped Subway engage potential customers across mobile apps and the open web to teach them about the quick-service restaurant’s new rewards program. The gamified mobile ads resulted in an engagement rate 10 percent higher than industry standard in the mobile food and beverage category, which Subway capitalized on with a post-game call-to-action that prompted 4.25% of users to hit download. The mobile-only campaign has been nominated in the Mobile: Campaign and Mobile: Single Execution, Non-App categories.
Contobox™ has also been nominated in the Rich Display Media: Single Execution category for their work with ROC Media to help Craftsman grow awareness around their slate of redesigned tools in Canada. Together, they developed the Craftsman Dream Garage Contest, which allowed users to browse tools, select their most coveted items, and enter to win them all without leaving the display ad, resulting in an engagement rate 10 times higher than Google’s rich media benchmark. Craftsman was able to use the expandable ad unit’s HTML5 to host the contest as a microsite, so Craftsman could promote it on their social channels, which helped them reach more than 2 million Canadians.
“Whether we’re helping brands engage consumers to increase consideration, drive conversions, or collect valuable data to inform retargeting strategies, Contobox is dedicated to finding innovative solutions for every brand,” says Petar Bozinovski, President, Contobox™. “Our interactive ad formats and flexible features give clients the freedom they need to create truly engaging digital campaigns that help them accomplish their goals.”
To date, Contobox™ has received 24 award nominations in the last 4 years. Last year, the interactive ad platform took home an award in the Programmatic Creative category with partner Saatchi for their work on the Toyota Rav4 campaign, and in the Chatbot category for the first-to-market implementation of their chatbot technology, developed in partnership with Initiative for RBC Insurance. The 2019 OMMA award winners will be announced at the OMMA Awards Ceremony on Monday, September 23rd in New York.
To learn how Contobox™ can help you build engaging, interactive display and video ads for the programmatic world, please contact:
US and International: firstname.lastname@example.org
Canada: Rogers Media Sales, the exclusive representative of Contobox for Canadian ad agencies.
Contobox™ and Rogers Media announced an exclusive partnership with the launch of R.E.D. Contobox™. The partnership draws on the strength of Rogers Enabled Data (R.E.D.) audience insights and Contobox’s award-winning engagement platform to deliver best-in-class ad solutions for clients.
R.E.D. Contobox™ is represented exclusively to Canadian ad agencies as part of Rogers Media Sales’ R.E.D. first-party data solutions.
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Contobox™ is a leader in creative ad technologies. Their ad platform creates and serves interactive video and display ads that engage people with high-impact features like chatbots, 360º video, games and more. Engagement ads generate data from the countless interactions people have with these features. Brands can use the platform’s real-time reporting tools to learn about their product and audience from this data, and activate on it by creating segments for better retargeting and lookalike audiences. Visit Contobox.com.
Nicolas Di Lollo