Contobox™ recognized for work with The Home Depot, CBC/Radio-Canada, and Canadian Tire
The eCommerce platform are finalists for 5 MediaPost OMMA Awards in the Programmatic, Interactive Campaign, Rich Display Media, and Entertainment categories
(New York, NY) September 14, 2022 - Contobox™ were announced as finalists for this year’s MediaPost Online Media Marketing & Advertising (OMMA) Awards for campaigns with The Home Depot Canada, CBC/Radio-Canada, and Canadian Tire. In total they received 5 nominations across 4 categories. Winners to be announced October 4th, 2022.
“We’re honoured to be nominated for the work we do with our incredible partners,” said Farrukh Gaffarov, CEO, Contobox™. “Integrating our technologies to develop award-winning customer journeys and experiences, creates strong bonds, happy customers, and happier clients.”
The Home Depot Canada’s ‘Build Your Smart Home Today’ is nominated in the Programmatic category. Aiming to both educate consumers and drive sales for their Smart Home suite of products, the campaign used Contobox’s True Intent, CDP, and shopper intelligence engine to analyze successful customer journeys and serve personalized in-ad product recommendations.
CBC/Radio-Canada received nominations in the Entertainment, and Interactive Campaign categories for their ‘CBC Listen app’ campaign with Rogers Sports & Media and Initiative. The campaign used Rogers Sports & Media’s Attention Advertising suite powered by Contobox™ technology, and included a first-to-market ‘Time Guarantee’ to ensure that media placements received a minimum amount of time in-view. In addition to using traditional attention metrics four new metrics were developed for the Time Guarantee program and debuted during the campaign.
Canadian Tire’s Mastercraft is nominated for their ‘Master Every Fix’ campaign in the Programmatic, and Rich Display Media categories. The campaign used Contobox’s Attention Metrics and Nielsen’s Digital Brand Effect data to optimize towards brand favorability outcomes. Contobox’s programmatic interactive display featuring video, shoppable product carousels, and a store locator, helped collect more attention data than standard display.
In 2021, Contobox™ was awarded the Digiday Technology Award for best Customer Data Platform and was a finalist for Best Personalization & A/B Testing Platform and Best eCommerce Technology.
Contobox™ is a leader in eCommerce technology. Brands use the Contobox™ platform to reach shoppers with convenient, personalized recommendations and messaging that drives sales, across any format or device. Contobox™ delivers performance with engagement based shopper intelligence, predictive product recommendation, and data driven enhanced creative. Visit Contobox.com to learn more.
About The Home Depot
The Home Depot is the world's largest home improvement specialty retailer. At the end of fiscal year 2021, the Company operated a total of 2,317 retail stores in all 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. The company employs approximately 500,000 associates. The Home Depot's stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones industrial average and Standard & Poor's 500 index.
CBC/Radio-Canada is Canada’s national public broadcaster. Through our mandate to inform, enlighten and entertain, we play a central role in strengthening Canadian culture. As Canada’s trusted news source, we offer a uniquely Canadian perspective on news, current affairs and world affairs. Our distinctively homegrown entertainment programming draws audiences from across the country. Deeply rooted in communities, CBC/Radio-Canada offers diverse content in English, French and eight Indigenous languages. We also deliver content in Spanish, Arabic, Chinese, Punjabi and Tagalog, as well as both official languages, through Radio Canada International (RCI). We are leading the transformation to meet the needs of Canadians in a digital world.
About Canadian Tire Corporation
Canadian Tire Corporation, Limited, (TSX: CTC.A) (TSX: CTC) or "CTC", is a group of companies that includes a Retail segment, a Financial Services division and CT REIT. Our retail business is led by Canadian Tire, which was founded in 1922 and provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and Seasonal & Gardening divisions. Party City, PartSource and Gas+ are key parts of the Canadian Tire network. The Retail segment also includes Mark's, a leading source for casual and industrial wear; Pro Hockey Life, a hockey specialty store catering to elite players; and SportChek, Hockey Experts, Sports Experts, Intersport and Atmosphere, which offer the best active wear brands. The more than 1,740 retail and gasoline outlets are supported and strengthened by CTC's Financial Services division and the tens of thousands of people employed across Canada and around the world by CTC and its local dealers, franchisees and petroleum retailers. In addition, CTC owns and operates Helly Hansen, a leading global brand in sportswear and workwear based in Oslo, Norway. For more information, visit Corp.CanadianTire.ca.
Initiative is a full service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and activating on cultural data signals – Cultural VelocityTM – creates relevant, long-lasting consumer connections that drive business results.
Nicolas Di Lollo