Interactive Ad Platform Takes Home Awards in Mobile Campaign and Rich Display Media Categories
Contobox™ is a winner of two MediaPost 2019 OMMA Awards, for their mobile-only display campaign developed with Subway, and interactive display campaign built with Stanley Black and Decker's Craftsman brand.
Contobox™ partnered with Carat and Subway to create an in-ad game that helped the quick-service restuarant engage potential customers across mobile apps and the open web to teach them about the quick-service restaurant’s new rewards program. The gamified mobile ads resulted in an engagement rate 10 percent higher than industry standard in the mobile food and beverage category, which Subway capitalized on with a post-game call-to-action that prompted 4.25% of users to hit download. The mobile-only campaign has won in the Mobile: Campaign category.
Contobox™ is also a winner in the Rich Display Media: Single Execution or Campaign category for their work with ROC Media and Stanley Black and Decker brand, Craftsman. Together, they developed the Craftsman Dream Garage Contest to help grow awareness around the tool brand's slate of redesigned products. The contest allowed users to browse tools, select their most coveted items, and enter to win them all without leaving the display ad, resulting in an engagement rate 10 times higher than Google’s rich media benchmark.
“Our goal was to increase awareness of the new line of Craftsman tools, while providing an engaging platform for our customers to learn about the brand. Partnering with Contobox allowed us to connect with our fans with relevant messaging and the user generated results exceeded our expectations,” said Mark Emmerson, Director of Marketing, Stanley Black and Decker, Craftsman.
“We couldn't be prouder of the work we do with incredible brands like Craftsman and Subway. We're dedicated to finding innovative solutions to help every brand reach their business goals,” says Petar Bozinovski, President, Contobox™. “And winning some accolades with our clients along the way doesn't hurt either.”
The 2019 OMMA award winners were announced at the MediaPost OMMA Awards Ceremony on Monday, September 23rd in New York. To date, Contobox™ has won 16 awards in the last 4 years. Last year, the interactive ad platform took home an award in the Programmatic Creative category with partner Saatchi for their work on the Toyota Rav4 campaign, and in the Chatbot category for the first-to-market implementation of their chatbot technology, developed in partnership with Initiative for RBC Insurance.
To learn how Contobox™ can help you build engaging, interactive display and video ads for the programmatic world, please contact:
US and International: firstname.lastname@example.org
Canada: Rogers Media Sales, the exclusive representative of Contobox for Canadian ad agencies.
Contobox™ and Rogers Media announced an exclusive partnership with the launch of R.E.D. Contobox™. The partnership draws on the strength of Rogers Enabled Data (R.E.D.) audience insights and Contobox’s award-winning engagement platform to deliver best-in-class ad solutions for clients.
R.E.D. Contobox™ is represented exclusively to Canadian ad agencies as part of Rogers Media Sales’ R.E.D. first-party data solutions.
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Contobox™ is a leader in creative ad technologies. Their ad platform creates and serves interactive video and display ads that engage people with high-impact features like chatbots, 360º video, games and more. Engagement ads generate data from the countless interactions people have with these features. Brands can use the platform’s real-time reporting tools to learn about their product and audience from this data, and activate on it by creating segments for better retargeting and lookalike audiences. Visit Contobox.com.
Nicolas Di Lollo