Contobox Wins Big With 2 MediaPost OMMA Awards
Winners of Chatbot and Programmatic Creative Awards for RBC Insurance and Toyota’s RAV4 campaigns
Contobox won big at last night’s International Mediapost OMMA Awards in New York. Taking home top awards in both the Chatbot and Programmatic Creative categories, Contobox was honoured for their work with Initiative on the RBC Insurance campaign and Saatchi on Toyota’s RAV4 campaign.
The RBC Insurance campaign took home the top award in the Chatbot category for its first-to-market implementation of their chatbot technology. In partnership with Initiative, Contobox developed an in-ad insurance assistant chatbot leveraging expandable and non-expandable digital display. The chatbot was supported utilizing Contobox’s EasyTag technology which allows full programmatic delivery of ad creative regardless of a publisher’s expandable ad capability - this means no advertising dollars are wasted on sites that don’t have the capability to expand. Delivering real-time consumer insights to RBC Insurance’s team through the Contobox platform, helped RBC better manage the campaign internally. Creating a scalable advisor that helped deliver to consumers exactly what they’re looking for helped RBC better understand what consumers knew or didn’t know about insurance.
“Our goal was to make insurance easier to understand, while also answering some common questions people have” says Margaret Adaniel, Senior Marketing Director, RBC Insurance. “Working with Initiative, Contobox and Grip helped get our message across in an truly innovative way that we’re here every step of the way to help consumers get insurance.”
“Creating a scalable advisor that helped deliver consumers exactly what they’re looking for helped us better understand what consumers knew or didn’t know about insurance.” Jannie Densing, Group Director, Digital Communications.
Contobox also won an award in the Programmatic Creative category with partner Saatchi for their work on the Toyota RAV4 campaign. The campaign’s feature-rich expandable display unit engaged consumers while creating real-time data on those consumers who are already in the market to purchase.The data gauged prospects’ interest in particular car models then programmatically retargeted them with optimized creative, moving them closer to purchase.
“We are honoured to have been recognized amongst our industry peers at the International Media Post OMMA Awards for our outstanding work on the RBC Insurance and Toyota RAV4 campaigns in conjunction with Initiative and Saatchi,” said Petar Bozinovski, President, Contobox. “These wins underscore our talented team’s dedication to working collaboratively with our partners to continually keep raising the bar, engaging with audiences on their terms.”
The OMMA Awards were created in 2004 to honour and recognize agencies and advertisers that push the potential of digital advertising. OMMA stands for Online Marketing Media and Advertising, and have honoured the best campaigns in the industry for more than 10 years.
- 30 -