The OMMA (Online Media, Marketing and Advertising) Awards have named Crucial Interactive the 2015 winner of Rich Media: Single Execution for their campaign with Jaguar.
“We’re thrilled to be recognized by OMMA for this execution.” said Petar Bozinovski, President, Crucial Interactive. “It’s a testament to our team’s talent, passion, innovation and our growing standing outside of Canada as a leader in rich media executions.”
Built on Crucial Interactive’s proprietary Contobox platform the interactive video ad unit allows users to explore how Jaguar crash tests its cars to improve safety, and takes viewers inside its “climatic development chamber” where cars are tested at different temperatures.
Media agency Mindshare handled strategic planning for Jaguar, a luxury car brand that targets mostly males 25 to 64 with incomes higher than $150,000. The ad unit was a way for Jaguar to reach a younger, mobile-savvy demo.
On Monday, September 28th, the OMMA awards took place in New York. The OMMA Awards were created in 2004 to honor agencies and advertisers that push the potential of digital advertising.