SharkNinja, Contobox™, MIQ, and UM Announced Winners of MediaPost OMMA Best Programmatic Award
Recognized for their use of Automatic Content Recognition-powered Shoppable Video
(New York, NY) October 5, 2021 - Today at MediaPost’s Online Media, Marketing & Advertising (OMMA) Awards Contobox™, MIQ, UM and SharkNinja were announced as winners for their Shoppable Video campaign in the Programmatic category.
The winning campaign used MIQ’s Automatic Content Recognition, or ACR, technology to recognize program and TV advertising content via hardware within TV sets. The technology can determine content being watched, where it plays and for how long.
The campaign targeted consumers familiar with the product category, who had not yet purchased. Using MIQ’s AdvancedTV solution, and ACR data from over 30M US households, SharkNinja targeted consumers that had watched both the Shark VacMop and their competitors' commercials,on their digital devices. The interactive shoppable video creative featured hotspots that appeared at key points. When a shopper engaged with a hotspot the video paused, provided more product information and the option to add-to-cart at the retailer of their choice.
To date, Contobox™ has received 41 award nominations in the last six years. In 2020, the interactive ad platform was nominated by Digiday Technology Awards for best eCommerce Platform.
Contobox™ is a leader in eCommerce technology. Brands use the Contobox platform to reach shoppers with convenient, personalized recommendations and messaging that drives sales, across any format or device. Contobox delivers performance with engagement based shopper intelligence, predictive product recommendation, and data driven enhanced creative. Visit Contobox.com to learn more.