A data-enabled engagement platform that connects brands with people to deliver actionable insights for marketers.
R.E.D. Contobox combines the strength of Rogers Enabled Data (R.E.D.) with Contobox’s award-winning engagement platform to offer Canadian clients a best-in-class marketing solution. Marketers get access to Contobox’s all-in-one platform, where they can develop interactive display and video campaigns, infused with thousands of data points from Rogers Media properties, to deliver hyper-relevant digital ad experiences at scale.
End-to-end campaign support
R.E.D. Contobox clients get access to Contobox’s Engagement Management Platform, which allows them to:
Enriched audience insights
Clients can enhance their digital campaigns with richer, more detailed audience insights based on data collected from Rogers Media properties, including:
Rogers and Fido mobile
Rogers digital properties
Rogers magazine subscribers
Rogers CRM data
More targeted audience segments
Rogers aggregated insights from all of their available data sources to develop new, targeted audience segments, available through R.E.D. Insight Reports.
R.E.D. segment overlap
Male vs female
Wireless Customer Insights
Province and city
Cable Customer Insights
More personalized, relevant campaigns
This safe, anonymous data can be combined with real-time engagement data collected from Contobox campaigns to build more precise retargeting pools and lookalike audiences. Clients can use the Contobox platform’s dynamic creative capabilities to leverage these enhanced data sets and programmatically deliver the most relevant creative to each user, resulting in more engaging digital campaigns and better ROAS.