RETARGETING
Put your data
to work
Data is only good if you know how to use it—and that doesn’t mean chasing your audience around the internet with annoying ads they’ve seen a million times before.
Consumers are tired of repetitive and intrusive ads
But with the right strategy, retargeting can be good for everyone.
Give your audience what they want
We’ll help you get to know who’s behind the numbers, so you can be sure you’re reaching the right users with the right offer at the right time. Here’s how we do it:
1
We utilize data lookback to capture every user interaction.
2
Identify and rank user interest in specific products, features, pricing, or other content.
3
Use machine learning to segment your most engaged users based on these interests and demographics, validated with third-party data.
4
Apply that same technology to develop lookalike models, so you can reach new, high-value audiences and begin to build relationships with them.
5
Utilize our platform’s dynamic creative capabilities to retarget your most engaged users with optimized creative geared to specific interests and demographics.
Retargeting strategies
you can trust
Our ability to rank consumer interest in specific products and services allows us to rule out unengaged users or accidental clicks, so you don’t waste your ad spend showing users products they don’t care about.
The difference engagement data makes
Consider a user browsing for a new jacket: They accidentally click on the wrong product and spend less than a second on the page. They later find a jacket they’re interested in, so they scroll through the photo gallery and select their size before abandoning the page.
More insights equals more effective retargeting
You can combine the first-party Contobox data captured by your ad units with additional online and offline data based on users’ website visits and previous purchases to dynamically serve the most relevant experience possible.
Start building better
relationships.
Fight ad fatigue with advanced strategies
You’ll see the best results if your retargeting strategies evolve alongside your customer's buying journey. Utilize our platform’s machine learning and dynamic creative capabilities to create personal ad experiences that help nurture prospects down the funnel.