FOOD AND BEVERAGE

Subway MyWay

Subway partnered with Contobox to engage consumers and promote flexible ways to earn and redeem rewards in the Subway MyWay loyalty app through an addictive mobile game. The unit housed a video and carousel of images highlighting the program’s benefits and asked users to join. 

Engaging consumers with a mobile game had big rewards: The campaign exceeded its targets and key industry benchmarks

144X

higher conversion rate than industry benchmarks

 

41%

of users who started the video viewed to completion

 

4X

higher Unique Engagement Rate than Google benchmark