TRUE INTENT REAL ESTATE
Personalized campaigns that turn audiences into property owners
Performance driven ad personalization and client journey marketing powered by your engagement data
Personalization & Purchase Intent
You have access to so much data
We use all these data points and more for personalization
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images
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locations
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price ranges
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square footage
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Beds
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baths
What signals show purchase intent?
We model with a wide range of engagement signals including:
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searches made
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time spent,
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interactions,
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frequency,
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recency and more.
Why True Intent?
Improve Efficiency
Creative automation saves hours of billable hours and frees your creative team to focus more on brand strategy.
Our custom segments enable you to build custom bidding strategies based on a potential client's interest in a property (High Interest).
Higher ROAS
The ability to track, score, and easily understand home buyers and market trends enables us to personalize every message to speak to the unique buying motivator for that individual. Our clients have seen ROAS increased by up to 45X.
Data Transparency
Our data methodology is completely transparent. Companies work with us to develop their own rules for scoring potential clients and customizing business logic. The data and insights collected enable you to track, learn and optimize those audiences.
How does it work?
ANALYZE
It starts with engagement data
Collect unique engagement data from your website and ads to score potential clients interest in specific categories, listings and features.
AUTOMATE
Get personal with your audience
Automatically produce thousands of personalized ads with our dynamic, data-powered creative templates
ACTIVATE
Develop business logics that convert audiences to property buyers
Prospect and retarget potential clients based on custom scoring models and business logic designed to meet your objectives