TRUE INTENT RETARGETING
Only Retargeting People With “True Intent”
+23 seconds in-ad
+ 45% sales increase leading to 6X ROAS YOY
+ 200% increased product clicks in-ad
The Home Depot has successfully relied on flyers to attract audiences to their stores for decades, but flyers don’t give insights into where customers are in their buying journey, nor what products they’re interested in. It was clear to them they needed to transform their legacy marketing tactics to improve their customer’s experience by adapting precisely to unique audience’s interests and intent, to move customers down the purchase funnel.
Helly Hansen is best known for innovative outdoor apparel, working with stockists to drive audiences in-store. In partnership with Contobox, they launched their new Helly Tech rainwear collection, focusing on driving audiences to product pages. Using True Intent retargeting data Helly Hansen was able to drive high purchase intent audiences to product pages and beat Contobox and industry benchmarks.
42% increase in CTR over the
retargeting industry average of 0.7%
Their retargeting saw a 3.2X increase
in clickthrough using True Intent
Audiences spent 116% more time with
Helly Hansen over the apparel average
How it works in detail
The Contobox partnership has been instrumental in completely rethinking and revising the programmatic strategy of Home Depot Canada.”
Sn. Manager, Digital Marketing
The Home Depot Canada
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