The eCommerce technology platform and Canada's leading home improvement retailer recognized by International Performance Marketing Awards and MediaPost OMMA Awards
(New York, NY) September 16, 2021 - Contobox™ and The Home Depot Canada were recently announced as finalists for the 5th International Performance Marketing Awards (IPMA) held in London, England, and MediaPost’s Online Media Marketing & Advertising (OMMA) Awards in New York this year.
The partners were nominated by the IPMA in the Best Brand Performance Campaign category, and by The OMMAs in the Programmatic Campaign category.
This year’s nomination is for a campaign using Contobox’s new Predictive Prospecting technology, and builds on the pair’s previous success perfecting personalized customer journeys using Contobox’s True Intent tracking technology.
With so much of the brick-and-mortar retail industry upended in 2020, The Home Depot began testing new data-driven ways to bring new shoppers to their website. Using the True Intent tracking technology, they analyzed successful customer journeys and contextual influence factors including: location, time, weather, events and promotions, and sales trends.
This data was activated in 2 ways, first by creating cohorts of users similar to their customers, and secondly by automating in-ad product recommendations with predictive intelligence. Product recommendations were then provided in real-time with dynamic creative connected to Home Depot's eCommerce API to dynamically serve a product’s up-to-date pricing, promos, and ratings in every ad.
To date, Contobox™ has received 38 award nominations in the last six years. In 2020, the interactive ad platform was nominated by Digiday Technology Awards for best eCommerce Platform with work The Home Depot.
Contobox™ is a leader in eCommerce technology. Brands use the Contobox platform to reach shoppers with convenient, personalized recommendations and messaging that drives sales, across any format or device. Contobox delivers performance with engagement based shopper intelligence, predictive product recommendation, and data driven enhanced creative. VisitContobox.com to learn more.