Predictive Prospecting Technology Powers Another Win for Contobox and The Home Depot
(Toronto, ON) October 5, 2022 - Contobox™ and The Home Depot Canada took home hardware for their Predictive Prospecting campaign at the 2022 Strategy Awards last week for the ROI Strategy category.
The win recognizes Contobox’s years-long partnership with the Home Depot Canada, using Contobox’s True Intent tracking, enhanced creative and Customer Data Platform’s shopper intelligence engine.
“We’re very excited and thankful for Strategy Awards’ recognition,” Farrukh Gaffarov, CEO, Contobox. “It shows that working closely with partners like The Home Depot to develop useful, customer-focused tech is always a winning strategy.”
True Intent tracking had been used to increase the ROI on their retargeting campaigns. Using the same intent tracking, they analyzed successful customer journeys and contextual influence factors including: location, time, weather, events and promotions, and sales trends.
This data was activated by creating cohorts of users similar to The Home Depot’s customers, and automating in-ad product recommendations with predictive intelligence. Product recommendations were done in real-time with dynamic creative connected to their eCommerce API, dynamically serving up-to-date pricing, promos, and ratings alongside every product. Every standard IAB ad was an extension of The Home Depot’s online store.
Contobox created a shopper intelligence engine via their Customer Data Platform that analyzed successful customer journeys and contextual influence factors. The dynamic, data-powered templates used a custom API integration and interactive shoppable features allowing users to shop in ad, transforming their display ads into a storefront personalized for every user.
Enhanced creative housed product carousels that highlighted multiple products which auto rotated (or could be controlled by the user) - increasing the odds of a relevant product catching the consumer’s eye, while machine learning kept improving the recommendations and the return on ad spend throughout the campaign.
Last year Contobox™ and The Home Depot won a Digiday Technology Award for best Customer Data Platform for their work together building ROI-driven campaigns.
Contobox™ is a leader in eCommerce technology. Brands use the Contobox platform to reach shoppers with convenient, personalized recommendations and messaging that drives sales, across any format or device. Contobox delivers performance with engagement based shopper intelligence, predictive product recommendation, and data driven enhanced creative. Visit Contobox.com to learn more.
About The Home Depot
The Home Depot is the world's largest home improvement specialty retailer. The Company operates a total of 2,297 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. In fiscal 2020, The Home Depot had sales of $132.1 billion and earnings of $12.9 billion. The company employs approximately 500,000 associates. The Home Depot's stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones industrial average and Standard & Poor's 500 index.
Nicolas Di Lollo