The Interactive Ad Platform nominated for Best Personalization Platform, Best Customer Data Platform and Best eCommerce Technology.
Award-winning ad platform Contobox™ was nominated this week in three categories for the Digiday Technology Awards 2020. Contobox™ is the only interactive ad platform represented on all three.
Best E-Commerce Technology
Contobox’s eCommerce nomination comes a year after the launch of its Shoppable Ads feature. Paired with their True Intent Tracking technology; which helps brands score and rank consumer interest, brands have been able to engage consumers at any stage of their journey while delivering industry leading return on ad spend.
Best Customer Data Platform
The marriage of shoppable ad units and a brand’s eCommerce platform proposed a unique challenge for Contobox. How to handle the unification of consumer and ad data. Contobox developed a solution to enrich, unify and anonymize consumer data and leverage that data to power personalized messaging to engaged consumers across screens.
Best Personalization and A/B Testing Platform
This year the Contobox team’s campaign and platform optimizations won out a head-to-head competition with one of the world’s biggest ad platforms. Contobox optimizations increased return on ad spend and cart size by delivering audiences what they were interested in, when they wanted it.
“Brand business objectives are not one-size fits all. We work closely with our partners to develop our platform to fit their audience data and creative needs,”says Petar Bozinovski, President of Contobox™. "Year after year we work with amazing partners to provide service, functionality and performance that builds return on ad spend, and it shows."
To date, Contobox™ has received 32 award nominations in the last five years. This week Contobox and The Home Depot Canada took home a Mediapost OMMA Award for the Interactive Campaign category. In 2019 the interactive ad platform took home an award in the Mobile: Campaign category for their work with Carat to deliver a gamified mobile-only campaign for Subway, and in the Rich Display Media category for developing the Craftsman Dream Garage contest, in partnership with ROC Media.
Contobox™ is a leader in creative ad technologies. The Contobox™ interactive ad platform allows advertisers to create, launch, and serve interactive display and video ads that engage people with high-impact features like galleries, games, 360° video, and more. Engagement ads generate data from the countless interactions users have with these features. Brands can use the platform’s real-time reporting tools to use this data and learn more about their audience, then activate on it by creating segments for better retargeting and lookalike audiences. Visit contobox.com to learn more.