Interactive Ad Platform takes home award for Interactive category with The Home Depot Canada 'Refresh For Less' Campaign
Contobox™ and The Home Depot Canada were announced as winners of MediaPost 2020 Omma Awards for the Interactive Campaign category.
The Home Depot Canada partnered with Contobox™ for their “Refresh for Less” campaign, which combined three separate flyer events into a single display ad. The expandable ad was built with Contobox’s True Intent tracking technology, delivering in-depth engagement data collected from the ad and The Home Depot’s website to their DMP in real-time. This allowed them to segment their most engaged audiences into product-specific categories and retarget them with hyper-relevant shoppable ads.
"Working with a technology provider like Contobox isn't a 'set-it and forget it' affair," says Petar Bozinovski, President of Contobox™. "Year after year we work with amazing partners like The Home Depot Canada to provide service, functionality and performance that builds return on ad spend, and it shows."
To date, Contobox™ has received 29 award nominations in the last five years. In 2019, the interactive ad platform took home an award in the Mobile: Campaign category for their work with Carat to deliver a gamified mobile-only campaign for Subway, and in the Rich Display Media category for developing the Craftsman Dream Garage contest, in partnership with ROC Media.
Contobox™ is a leader in creative ad technologies. The Contobox™ interactive ad platform allows advertisers to create, launch, and serve interactive display and video ads that engage people with high-impact features like galleries, games, 360° video, and more. Engagement ads generate data from the countless interactions users have with these features. Brands can use the platform’s real-time reporting tools to use this data and learn more about their audience, then activate on it by creating segments for better retargeting and lookalike audiences. Visit contobox.com to learn more.